Privacy Policy

Last updated: 11 December 2025

This Privacy Policy explains how FREDABAY (“we”, “us”, “our”) collects, uses, shares and protects your personal data when you visit https://bigdogaccessories.co.uk (the “Website”) or when you purchase products from us.

1. Data controller

The data controller responsible for the processing of your personal data is:

FREDABAY
Désiré Van Den Bosschestraat 39/4
9620 Zottegem
Belgium
Company number: 0764.583.791
Email: support@bigdogaccessories.co.uk

2. Scope of this Privacy Policy

This Privacy Policy applies to:

• Visitors to our Website;
• Customers who place an order on our Website;
• People who contact us by email, contact form or other channels.

3. Personal data we collect

3.1 Data you provide directly

• Account and order information: name, surname, billing and delivery addresses, email address, telephone number, order history, payment method (type only, not full card numbers).
• Communication data: content of your messages, support requests, and any information you choose to provide when contacting us.
• Marketing preferences: your subscription status to our newsletters or promotional emails.

3.2 Data collected automatically

When you browse our Website, we may automatically collect:

• Technical data (IP address, browser type and version, device type, operating system);
• Usage data (pages visited, time and date of visits, referral URLs, clicks, navigation paths);
• Approximate location based on your IP address.

This information is primarily collected via cookies and similar technologies. For more details, please refer to the “Cookies and tracking technologies” section.

4. Legal bases for processing

We process your personal data in accordance with applicable data protection laws, including the EU General Data Protection Regulation (GDPR) and the UK GDPR. Depending on the context, we rely on the following legal bases:

• Performance of a contract: to process and deliver your orders, manage payments, handle returns and refunds, and provide customer support.
• Compliance with legal obligations: to comply with accounting, tax and consumer protection laws, and to respond to lawful requests from public authorities.
• Legitimate interests: to improve our Website and services, prevent fraud and abuse, protect our rights, and carry out limited direct marketing (where permitted by law).
• Consent: for certain cookies, analytics or marketing communications when you actively agree (for example by ticking a box or accepting a banner). You can withdraw your consent at any time.

5. How we use your personal data

We use your personal data for the following purposes:

• Order processing: to create and manage your orders, deliver products, process payments, manage returns, exchanges and refunds.
• Customer service: to respond to your questions, provide product information and resolve issues.
• Account management: if you create an account, to maintain your login details, order history and preferences.
• Marketing and communication: to send you news, offers and updates about BigDog Accessories™ when permitted by law or when you have given your consent.
• Improvement of our Website and services: to analyse how our Website is used and improve our content, navigation and product selection.
• Security and fraud prevention: to protect our Website, our business, our customers and third parties from fraudulent or unlawful activity.

6. Who we share your data with

We do not sell your personal data. We may share your data with trusted third parties only when necessary:

• Payment service providers for secure payment processing (for example, banking and online payment providers). We do not store your full card details.
• Logistics and delivery partners who deliver your parcels (carriers, postal services).
• IT and hosting providers who host our Website and store data securely.
• Analytics and performance tools (for example, web analytics) to understand how our Website is used and to improve it.
• Professional advisers (accountants, lawyers) where necessary for legal, tax or compliance reasons.
• Public authorities when required by law or to protect our rights or those of others.

We ensure that these third parties only process your personal data in accordance with our instructions and with appropriate security measures.

7. International data transfers

Our company is based in Belgium and we sell primarily to customers in the United Kingdom and other countries. Your personal data may be processed in, or transferred to, countries within the European Economic Area (EEA) and the United Kingdom.

Transfers between the EEA and the UK are currently covered by adequacy decisions, which means that personal data can flow between these territories with an equivalent level of protection.

If we ever need to transfer data outside the EEA/UK to a country without an adequacy decision, we will implement appropriate safeguards (such as standard contractual clauses) in accordance with applicable data protection laws.

8. Data retention

We keep your personal data only for as long as necessary for the purposes described in this Privacy Policy, and to comply with our legal obligations.

• Order and invoicing data: kept for the period required by tax and accounting laws (usually up to 10 years from the end of the financial year in which the transaction took place).
• Customer account data: kept for as long as your account is active. If you request deletion, we will anonymise or delete your data, unless we need to keep certain information for legal reasons.
• Marketing data: kept until you unsubscribe or ask us to delete your data, or after a period of inactivity in line with legal and regulatory guidelines.
• Technical and analytics data: kept for a limited period necessary for analysis and security, usually not exceeding 24 months, unless longer retention is required for security or legal reasons.

9. Cookies and tracking technologies

Our Website uses cookies and similar technologies to:

• ensure the proper functioning of the Website (for example, shopping basket, account login);
• remember your preferences (such as language or country);
• measure and analyse traffic and performance; and
• support marketing and advertising activities, where permitted.

When required by law, we will ask for your consent before placing non-essential cookies on your device. You can also manage or delete cookies in your browser settings. Please note that disabling certain cookies may affect the proper functioning of the Website and your shopping experience.

10. Direct marketing

With your consent, or where permitted by law, we may send you emails about:

• new products and collections for large dogs and huskies;
• special offers, discounts and promotions;
• tips and information related to big dog accessories.

You can unsubscribe from our marketing communications at any time by clicking the “unsubscribe” link included in our emails or by contacting us at support@bigdogaccessories.co.uk.

11. Your rights

Under applicable data protection laws (including the GDPR and UK GDPR), you have the following rights in relation to your personal data:

• Right of access: to obtain confirmation of whether we process your personal data and to receive a copy.
• Right to rectification: to correct inaccurate or incomplete personal data.
• Right to erasure (“right to be forgotten”): in certain circumstances, to ask us to delete your personal data.
• Right to restriction of processing: in certain circumstances, to restrict how we use your data.
• Right to data portability: to receive your data in a structured, commonly used and machine-readable format and to transmit it to another controller where technically feasible.
• Right to object: to object to processing based on our legitimate interests, including profiling, and to object at any time to the use of your data for direct marketing.
• Right to withdraw consent: where processing is based on your consent, you can withdraw it at any time without affecting the lawfulness of processing before withdrawal.

To exercise your rights, please contact us at support@bigdogaccessories.co.uk. We may need to verify your identity before responding to your request.

11.1 Right to lodge a complaint

If you believe that your data protection rights have been infringed, you also have the right to lodge a complaint with your local supervisory authority. For example:

• In Belgium: Gegevensbeschermingsautoriteit / Autorité de protection des données (Data Protection Authority).
• In the United Kingdom: Information Commissioner’s Office (ICO).

12. Children’s privacy

Our Website and products are not directed at children, and we do not knowingly collect personal data from anyone under the age of 18. If you are a parent or guardian and believe that your child has provided personal information to us, please contact us so that we can delete this information.

13. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, alteration or disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes in our practices or legal requirements. The updated version will be published on this page with a new “Last updated” date. We encourage you to review this page regularly.

15. Contact

If you have any questions about this Privacy Policy or about how we process your personal data, please contact us at:

Email: support@bigdogaccessories.co.uk
Postal address:
FREDABAY
Désiré Van Den Bosschestraat 39/4
9620 Zottegem
Belgium